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Subject lines
Subject lines tell the reader about the content and purpose of the email. They need to be clear, accurate and concise.
For example:
| Poor | Good (clear and concise) |
|---|---|
| Dumb workflow process [Impolite: keep the tone neutral] |
Clarifying workflow process |
| Update [Too vague: be specific] |
Collaborative media program update |
| Meeting on Tuesday at 9:30 to discuss next stage in project [Too much detail for a subject line.] |
Project meeting 30 Sept, 9:30am |