Learning Lab

DO use 'active' verbs to make your text more concise and engaging. Active or Action verbs are more persuasive and easier for your reader to understand.

For example: a sentence with the verb 'to do' in the active voice would be, 'I will do my shopping on Wednesday.' Instead of a passive voice, 'On Wednesday, the shopping will be done by me.'
(See this Learning Lab page for more information on using verbs for concise and engaging writing: Use verbs instead of abstract nouns)

DO use the present tense – your statement is about what you’re creating now, not your past. (See this Learning Lab page for more information: Use clear and concise language)

DO use the first person if you want to – you don’t have to write in the third person. It’s OK to say “I” and “me” in your statement – it can be a more direct way of talking to your audience.

DO use language that your audience can understand.

DON’T write long and complex sentences or paragraphs – break it up into smaller parts. (See this Learning Lab page for more information: Short and simple sentences)

DON’T use “art speak” - try to avoid using pretentious or obscure language when discussing your work.

DON’T brag or make false claims about your work – be honest.

DON’T use hyperbole (overstatement) – “a ground-breaking technique” and avoid clichés (overused phrases) – “my work challenges the viewer…”