Individual
If you knew that the chocolate bar you are eating was produced by children who were working long hours in dangerous and awful conditions, would you stop eating it? Would knowing the ‘backstory’ of a product impact on whether you bought it or not?
Business
If you knew that the chocolate bars you stock next to the cash register were produced by children who were working long hours in dangerous and awful conditions, would you stop ordering them? Would knowing the ‘backstory’ of a product impact on whether you sold it or not? How could you market making more ethical decisions?
So, let’s get back to the chocolate bar: should you only eat chocolate that is Fair Trade Certified? What would affect your decision?
Learning Portfolio
Complete exercise 5 in your Learning Portfolio.