Steve Yastrow in his book Ditch the Pitch: The Art of Improvised Persuasion, says slick sales pitches or glib elevator pitches might be effective in some situations, but they are not as effective as conversational types of communication.
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Check out these eight different pitch examples, including video, that pitch ideas in different ways: Eight classic storytelling techniques for engaging presentations.
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Steve Yastrow recommends studying the art of public speaking and persuasion by watching and listening to the following speakers:
- Anthony Robbins – a very dramatic, very fast talking speaker (he uses interactive techniques with the audience, e.g. just raise your hand, or call out), but he shows how this engages listeners.
- Sir Ken Robinson – very chatty...rather like a clever stand-up comedian with a focus on education.
- Carmine Gallo
- Megan Washington - for those who dread public speaking, watch and listen to how signer Megan Washington overcomes her fear.