If companies define themselves according to what they do...then they miss opportunities to innovate. It means they're looking backwards.
A lot of commentators talk about the 'next curve' or the 'next big thing'. Guy Kawasaki is one of them – take a look at his top 10 ideas around innovation:
What might 'the next curve' entail?
- Staff – who, where, flexibility, management styles
- Technology – what to buy, where to buy, how to buy
- Processes
- Products
- Services – for example, consider the growth in personal trainers or those services that clean up your social media presence or those that conduct social media marketing. Some services might not have been mainstream five years ago; and some might not have existed two years ago!
- Location – bricks and mortar and /or online
- Marketing
- Current trends – for example, trends in food (e.g. vegan and vegetarian, gluten free, organic and local produce) are creating opportunities for innovation even though food isn’t new!
More stuff
Website
- The future of work: 10 ways your job will change
- Businesses that are bucking the recession include – lotteries (e.g. Tattslotto), herbal medication, vitamins, chocolate, cosmetic surgery
- Micro-breweries are also bucking the recession trend. Check out these breweries in Melbourne:
- Two Birds
- Melbourne Micro-breweries (look at the images – individual, hipster vibe, elite, not marketing to the masses...)
- Read this article about five jobs that didn’t exist 10 years ago. New jobs require new processes, new tools and/or new technologies